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AI, Corporate Social Responsibility, and Marketing in Modern Organizations

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

Muhammad Nawaz Tunio

216,31 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9798337302201
216,31 €
IVA incluido
Disponible
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In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today’s organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.

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