Business Communication Training Through Social Practice

Business Communication Training Through Social Practice

 

229,37 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9798337346489
229,37 €
IVA incluido
Disponible
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Business communication is foundational to economic participation, entrepreneurship, civic engagement, and organizational collaboration. Yet many existing training models presume high-resource environments, standardized literacy levels, and reliable digital access-conditions that are often absent in rural communities, informal economies, and structurally disadvantaged contexts. These gaps are not confined to the Global South; even in developed countries, community-based organizations, small local businesses, and underserved populations frequently lack access to practical, context-sensitive communication training. Business Communication Training Through Social Practice: Approaches and Case Studies offers a timely rethinking of business communication training by emphasizing inclusive, community-driven, and socially responsive approaches. It challenges the dominant paradigm that focuses on formal, elite, or corporate contexts and instead highlights the communication practices and learning needs of small and medium-sized enterprises (SMEs), marginalized learners, and grassroots initiatives. Covering topics such as informal communication, business communication training, and social practice, this book is an excellent academic resource for researchers, educators, trainers, curriculum designers, consultants, non-profit organizations, and more.

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