Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Contemporary Issues in Marketing
Contemporary Issues in Marketing

Contemporary Issues in Marketing

Ayantunji Gbadamosi

302,35 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781526478863
302,35 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • LinkedIn Lead Rush
    Edwards Drew
    If you’ve got an LinkedIn account, but you’re struggling to generate leads and you’re frustrated at the number you know you’re missing out on but you don’t yet know how to attract — and you know just one small but important step in the right direction, one last small piece of the “LinkedIn marketing puzzle???' is going to be enough to make it all start happening for you…then th...
  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • The Ad War
    Matt Hrushka
    Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet. ...
  • Author Power
    Lynn Isenberg
    Author Power by Lynn Isenberg reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. Foreword by SJ Hodges. Special thanks to SpacePen.com. Author Power is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher...

Otros libros del autor

  • Handbook of Research on Consumerism and Buying Behavior in Developing Nations
    Ayantunji Gbadamosi
    Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The ...
    Disponible

    309,00 €

  • Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
    Ayantunji Gbadamosi
    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
    Disponible

    242,41 €

  • Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
    Ayantunji Gbadamosi
    Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as 'less privileged' or 'low-income consumers' are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates ...
    Disponible

    314,80 €

  • Contemporary Issues in Marketing
    Ayantunji Gbadamosi
    Contemporary Issues in Marketing brings together theory and practitioners’ perspectives to present a coherent understanding of topical issues in marketing. ...
    Disponible

    113,07 €

  • Exploring the Dynamics of Consumerism in Developing Nations
    Ayantunji Gbadamosi
    As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations,...
    Disponible

    295,48 €

  • Exploring the Dynamics of Consumerism in Developing Nations
    Ayantunji Gbadamosi
    ...
    Disponible

    223,10 €