Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Esplorare usanze, rituali e manufatti come elementi del place branding
Esplorare usanze, rituali e manufatti come elementi del place branding

Esplorare usanze, rituali e manufatti come elementi del place branding

Mahira Tariq

60,38 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202433570
60,38 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

Lo scopo di questo libro è quello di indagare il concetto di place branding in termini di cultura di un luogo e di tutti gli elementi che compongono tale cultura. Il place branding è un termine recente utilizzato nel branding, ma il concetto di promuovere i luoghi per attirare le persone è piuttosto antico. Questo libro esplora i rituali, le tradizioni e i costumi, i manufatti, il folklore come elementi della cultura prevalente in Pakistan e come la promozione di tali elementi possa contribuire a creare un’immagine positiva del Pakistan oltre i confini e anche tra la nostra stessa popolazione. Il modello di identità competitiva di Anholt è stato utilizzato per esplorare gli elementi culturali e per verificare la consapevolezza delle persone riguardo a tali elementi.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
    Disponible

    131,38 €

  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
    Disponible

    112,16 €

  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
    Disponible

    32,29 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Erforschung von Bräuchen, Ritualen und Artefakten als Elemente des Place Branding
    Mahira Tariq
    Das Ziel dieses Buches ist es, das Konzept des Place Branding im Hinblick auf die Kultur eines Ortes und alle Elemente, die diese Kultur ausmachen, zu untersuchen. Place Branding ist ein neuer Begriff im Bereich Branding, aber das Konzept, Orte zu bewerben, um Menschen anzulocken, ist schon recht alt. Dieses Buch untersucht Rituale, Traditionen und Bräuche, Artefakte und Folklo...
    Disponible

    60,44 €

  • Explorer les coutumes, les rituels et les artefacts en tant qu’éléments du branding territorial
    Mahira Tariq
    L’objectif de cet ouvrage est d’étudier le concept de branding territorial en termes de culture d’un lieu et de tous les éléments qui composent cette culture. Le branding territorial est un terme récent utilisé dans le domaine du branding, mais le concept de promotion des lieux pour attirer les gens est assez ancien. Cet ouvrage explore les rituels, les traditions et les coutum...
    Disponible

    60,44 €

  • Odkrywanie zwyczajów, rytuałów i artefaktów jako elementów budowania marki miejsca
    Mahira Tariq
    Celem tej książki jest zbadanie koncepcji budowania marki miejsca w kontekście kultury danego miejsca i wszystkich elementów, które składają się na tę kulturę. Branding miejsca to termin stosowany od niedawna w branży brandingowej, jednak koncepcja promowania miejsc w celu przyciągnięcia ludzi jest dość stara. Niniejsza książka bada rytuały, tradycje i zwyczaje, artefakty oraz ...
    Disponible

    60,38 €

  • Explorando costumes, rituais e artefactos como elementos da marca de um lugar
    Mahira Tariq
    O objetivo deste livro é investigar o conceito de marca de um lugar em termos da cultura de um lugar e de todos os elementos que compõem essa cultura. Branding de lugar é um termo recente usado em branding, mas o conceito de promover lugares para atrair pessoas é bastante antigo. Este livro explora os rituais, tradições e costumes, artefactos e folclore como elementos da cultur...
    Disponible

    60,38 €