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European Consumers in the Digital Era

European Consumers in the Digital Era

 

77,47 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781032204666
77,47 €
IVA incluido
Disponible
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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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