Ground Game

Ground Game

Clara Von Mirelle

25,60 €
IVA incluido
Disponible
Editorial:
Alpha Editions
Año de edición:
2026
Materia
Elecciones y referendos
ISBN:
9789376554010
25,60 €
IVA incluido
Disponible
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Most election coverage stops at the podium or the polling graph. This book asks a blunter question: who actually wears out their shoes so that a poll number turns into a ballot in a box? It follows the people who build grassroots campaign strategy from kitchen tables, community halls, and back-room spreadsheets.Across vivid portraits of ward bosses, list-keepers, and volunteer captains, the book explains how ground game politics really works. Readers see how ward level organisers map their neighbourhoods, design scripts, and build volunteer mobilisation playbook routines that withstand tired nights and bad weather. The focus stays firmly on practice: how to run a canvass, how to protect trust while collecting data, and how to translate doorstep stories into national messages.For activists, party staff, students of community based democracy, and citizens who want to understand why some campaigns punch above their weight, this is a practical field guide. It breaks down voter turnout tactics, get out the vote operations, political field organising, and local campaign leadership into clear steps without romanticising the work. By the final chapter, readers will recognise the patterns behind neighbourhood political movements and see how seemingly small ward decisions can ripple into historic results.

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