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La publicité hier, aujourd’hui, demain

La publicité hier, aujourd’hui, demain

Yakov Lensu

84,47 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786139748457
84,47 €
IVA incluido
Disponible
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Le livre traite de la publicité en tant que forme d’art et outil de marketing. Il retrace les principales étapes du développement de la publicité, depuis l’Antiquité. Il examine la publicité pendant la révolution industrielle des XVIIIe et XIXe siècles, la publicité de la fin du XIXe siècle et du début du XXe siècle, la publicité soviétique des années 1920, la publicité étrangère entre les deux guerres mondiales, la publicité soviétique des années 1930, 1940-1950, 1960-1980, la publicité occidentale de la seconde moitié du XXe siècle, la période post-soviétique de développement de la publicité en République de Biélorussie. Les moyens modernes de distribution de la publicité, les particularités de la construction de l’image de la perception dans la publicité sont analysés. Les particularités de la publicité télévisée sont examinées séparément. Les perspectives de développement de la publicité dans un avenir proche sont définies.

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