Mark Wilder
Publishing Isn’t Marketing - Companion Workbook is the hands-on companion to Publishing Isn’t Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes & Noble, Kobo, Google Books, libraries, and bookstore ordering systems.Where most guides talk about marketing, this workbook shows you 'how' to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.his workbook teaches you to market the book you already wrote, rather than hoping someone finds it.Who This Workbook Is For:• Self-publishing authors building their first marketing plan• Indie authors who want a system they can maintain without burnout• Writers re-launching a book that never gained traction• Authors planning to build a career, not just 'release a book'• Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoptionKey Terminology You Will Build Into Action• Self-publishing marketing strategy• Author platform setup• ISBN identity and metadata alignment• BISAC categories for retail placement• SEO for authors / AI-SEO for modern discoverability• Backlink mapping and search authority signals• ARC program structure and review channeling• IngramSpark wholesale terms and bookstore readiness• Library qualification through LCCN and catalog listingsA book without marketing is not a launch.A book without metadata is not findable.
