Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Historia de empresas específicas/historia societaria > The making of a status symbol
The making of a status symbol

The making of a status symbol

Pierre-Yves Donzé

35,59 €
IVA incluido
Disponible
Editorial:
Manchester University Press (P648)
Año de edición:
2025
Materia
Historia de empresas específicas/historia societaria
ISBN:
9781526188410
35,59 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

Artículos relacionados

  • The Rise and Fall of H&H Bagels
    Marc Zirogiannis
    In September, 2015 President Barack Obama informed The Forward, in a historic interview, of his shock at learning of the closing of his favorite NYC Bagel eatery, H&H Bagels, in January of 2012. While the President was shocked by the closing of the world’s most famous, and recognizable, bagel brand, what was truly shocking were the underlying facts and circumstances surrounding...
    Disponible

    19,87 €

  • An introduction to commercial law
    Frank Tillyard
    About the Book Books about Commercial Law relate to interactions between entities that are engaged in commerce, ie. trade, marketing and sales, and is therefore a very broad field. Titles include: An introduction to commercial law, A Treatise on the Law of Warranties and Representations Upon the Sale of Personal Chattels, Mistake in Contract: A Study in Comparative Jurisprudenc...
  • Mr. Lee’s Publicity Book
    Ivy Ledbetter Lee
    This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of “information overload.” Lee advises the reader how to ident...
    Disponible

    47,29 €

  • Credit-power and democracy
    C. H. Douglas
    About the Book Books on Specific Industries present a history of overview of those industries. The list of industries or businesses covered by these titles is wide ranging, including: The Cultivation & Manufacture of Tea, The Portland Cement Industry, The Story of Life Insurance, the Manufacture of Watches, The Quarry Industry, Manufacturing Soap and Candles, Flour Manufacture ...
  • Haunted Empire
    Yukari Iwatani Kane
    ...
    Disponible

    14,14 €

  • The business of time
    Pierre-Yves Donzé
    This book follows the emergence and transformation of the watch industry throughout the world from the beginning of the nineteenth century to the present day. It sheds new light on the way the global economy became established. ...
    Disponible

    42,03 €

Otros libros del autor

  • The making of a status symbol
    Pierre-Yves Donzé
    This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. ...
    Disponible

    157,26 €

  • The business of time
    Pierre-Yves Donzé
    This book follows the emergence and transformation of the watch industry throughout the world from the beginning of the nineteenth century to the present day. It sheds new light on the way the global economy became established. ...
    Disponible

    42,03 €

  • The Formation of the Swiss Hospital System (1840-1960)
    Pierre-Yves Donzé
    This book offers an analysis of the formation of contemporary hospital systems between the mid-19th century and the mid-20th century. Based on extensive archival material and a broad international literature review, it focuses on the case of the canton of Vaud, Switzerland, and uses a triple approach that discusses technological innovations, hospital management, and health poli...
    Disponible

    195,66 €

  • Medtech
    Pierre-Yves Donzé
    This book offers an analysis of the dynamics of the global medical device (medtech) industry from the 1960s until the present, using the approaches of business history and industry studies. While most of the publications in the corresponding field have focused on particular countries/regions or actors, this research is unique in its scope. First, it explores the formation and d...
    Disponible

    146,43 €

  • The Formation of the Swiss Hospital System (1840-1960)
    Pierre-Yves Donzé
    This book offers an analysis of the formation of contemporary hospital systems between the mid-19th century and the mid-20th century. Based on extensive archival material and a broad international literature review, it focuses on the case of the canton of Vaud, Switzerland, and uses a triple approach that discusses technological innovations, hospital management, and health poli...
    Disponible

    48,10 €

  • The Formation of the Swiss Hospital System (1840-1960)
    Pierre-Yves Donzé
    This book offers an analysis of the formation of contemporary hospital systems between the mid-19th century and the mid-20th century. Based on extensive archival material and a broad international literature review, it focuses on the case of the canton of Vaud, Switzerland, and uses a triple approach that discusses technological innovations, hospital management, and health poli...
    Disponible

    194,31 €