Comercio electrónico: aspectos empresariales

Economía, finanzas, empresa y gestión / Empresa y gestión / Comercio electrónico: aspectos empresariales (1116)

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  • A Nova Era Tiktok
    Gleevibes
    Nova Era TikTok – Do Viral Passageiro ao Crescimento SustentávelO TikTok mudou — e quem não entender essa transformação vai ficar para trás.“Nova Era´´ TikTok é o guia completo para criadores, empreendedores e profissionais que desejam crescer de forma estratégica e consistente na plataforma mais poderosa da atualidade.Neste livro, você vai descobrir:* Por que os vídeos virais ...
    Disponible

    30,68 €

  • Proteção Em Tempos De Dados Digitais
    Alexandre Luiz M.a.machado
    O crescimento do comércio eletrônico no Brasil trouxe à tona desafios importantes relacionados à proteção de dados pessoais e aos direitos do consumidor. Nesse cenário, a LGPD e o CDC atuam de forma complementar para garantir que os consumidores tenham seus dados tratados com responsabilidade e seus direitos respeitados.Essa interseção cria um arcabouço legal robusto que proteg...
    Disponible

    14,51 €

  • Curso práctico de comercio en internet
    Beatriz Coronado
    En un mundo donde la tecnología digital redefine las reglas del comercio, este manual se presenta como una guía esencial para entender y dominar las herramientas y estrategias clave del comercio en internet. Diseñado para emprendedores, pequeñas y medianas empresas, y cualquier persona interesada en explorar las posibilidades del entorno digital, este libro ofrece un enfoque cl...
    Disponible

    19,24 €

  • Varejo Na Era Do Var
    Kleber De Castro
    Possivelmente nenhuma outra atividade mercantil apresente dinamismo semelhante ao segmento varejista. Ele tem a capacidade de repercutir todas as transformações econômicas, tecnológicas e culturais de uma sociedade.O varejo brasileiro foi marcado pelos impactos da pandemia mundial de 2019. Com a reabertura do mercado encontramos empresas repaginadas, consumidor mais consciente ...
    Disponible

    15,08 €

  • Advances in Bias and Fairness in Information Retrieval
    This book constitutes the refereed proceedings of the 5th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2024, held in Washington, DC, USA, on July 18, 2024 in hybrid mode.The 7 full papers included in this book were carefully reviewed and selected from 20 submissions. They are grouped into three thematic sessions, each focusing on distinct aspect...
    Disponible

    84,41 €

  • The Do’s and Don’ts of E-Commerce
    Angelo Quentin
    Unlock the secrets to thriving in the online marketplace with ’The Do’s and Don’ts of E-Commerce.’ This in-depth guide is your ultimate resource for mastering logistics and implementing best practices to kickstart your e-commerce business. Whether you’re a novice or looking to refine your existing operations, this comprehensive manual offers practical strategies, step-by-step i...
    Disponible

    11,03 €

  • Disruptive Innovation in a Digitally Connected Healthy World
    This book constitutes the refereed proceedings of the 23rd IFIP WG 6.1 Conference on e-Business, e-Services and e-Society, I3E 2024, held in Heerlen, The Netherlands, during September 11-13, 2024.The 28 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 77 submissions. They were organized in topical sections as follows: Artificial ...
    Disponible

    128,49 €

  • AI-Powered Business Intelligence for Modern Organizations
    Technology’s rapid advancement has revolutionized how organizations gather, analyze, and utilize data. In this dynamic landscape, integrating artificial intelligence (AI) into business intelligence (BI) systems has emerged as a critical factor for driving informed decision-making and maintaining competitive advantage. This integration allows business to respond quickly to marke...
    Disponible

    255,48 €

  • Strategic Innovations of AI and ML for E-Commerce Data Security
    As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build custom...
    Disponible

    412,65 €

  • Selected Perspectives on Platforms in E-Commerce Ecosystems
    Tobias Wulfert
    Digital platforms hold significant economic value, enriching various industry sectors. While they are pivotal in driving value creation and capture, it is not solely their technological prowess that underpins their economic significance. Rather, their effectiveness lies in their integration within business ecosystems. In this study, Tobias Wulfert examines digital platforms in ...
    Disponible

    210,93 €

  • Negative und positive Effekte von Absagen in Online-Produkttester-Programmen
    Kira Louisa Küpper
    Online-Produkttester-Programme haben sich zu einem bedeutendem Marketinginstrument entwickelt, bei dem Konsumenten sich bewerben können, um Produkte kostenlos oder vergünstigt zu testen und anschließend bewerten müssen. Diese Programme zielen darauf ab, wertvolles Feedback in Form von Fragebögen oder Online-Reviews zu sammeln, um die Bekanntheit und das Image von Produkten und ...
    Disponible

    91,46 €

  • Machine Learning and Generative AI for Marketing
    Nicholas C. Burtch / Yoon Hyup Hwang
    Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape.Purchase of the print or Kindle book includes a free eBook in PDF formatKey Features:- Enhance customer engagement and personalization through predictive a...
    Disponible

    70,71 €

  • Dinâmicas Jurídicas
    Christiane Et All / Rabelo De Souza
    Dinâmicas Jurídicas: Reflexões Sobre Negócios e Contratos na Contemporaneidade é uma obra coletiva de relevância ímpar que reúne uma série de artigos científicos que exploram as complexidades e os desafios dos negócios e contratos jurídicos na era digital. Cada capítulo oferece uma visão aprofundada e crítica sobre temas emergentes, como a aplicação da inteligência artificial n...
    Disponible

    9,88 €

  • O Uso De Tecnologia No Atendimento Para Atrair E Fidelizar Clientes
    Claudionor Cordeiro
    O atendimento ao cliente em supermercados transcende a simples transação de compra e venda, desempenhando um papel crucial na construção de uma experiência de compra diferenciada e na fidelização do consumidor. A interação com o cliente não se limita ao momento da venda, mas se estende por toda a jornada de compra, desde a entrada na loja até o pós-venda, influenciando diretame...
    Disponible

    16,12 €

  • Die Effektivität von Online-Reviews in Hersteller-Online-Shops
    Katharina Elisabeth Kessing
    Online-Bewertungen können Einzelhändlern helfen, die Unsicherheit der Kunden vor dem Kauf zu verringern, die Conversion-Rate zu erhöhen und den Umsatz zu steigern. Aber gelten diese Vorteile auch für Hersteller und ihre eigenen Online-Shops? Auf der Grundlage sozialpsychologischer Theorien und sechs experimenteller Studien untersucht Katharina Kessing die unterschiedliche Effek...
    Disponible

    91,42 €

  • Preisdifferenzierung im Omni Channel-Handel
    Mona Eckl
    Mona Eckl untersucht die Kanalpräferenz von Omni Channel-Konsumenten und die Akzeptanz kanalbasierter Preisdifferenzen im Omni Channel-Handelskontext. Die Autorin analysiert den Einfluss unterschiedlicher Kosten- und Nutzenfaktoren auf die Offline-, Online- und Mobile-Kanalpräferenz in der Kaufphase und entwickelt auf Basis dessen eine Strategie zur wertbasierten Kommunikation ...
    Disponible

    102,49 €

  • E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
    The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024.The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions. They focus on cutting-edge research, solutions, and methodologies that leverage the Interne...
    Disponible

    170,04 €

  • E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
    The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024.The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions. They focus on cutting-edge research, solutions, and methodologies that leverage the Interne...
    Disponible

    96,13 €

  • E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
    The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024.The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions. They focus on cutting-edge research, solutions, and methodologies that leverage the Interne...
    Disponible

    96,22 €

  • Ultimate Guide to Making Money Online
    RWG Publishing
    Unlock the secrets to financial freedom with 'Ultimate Guide to Making Money Online' by RWG Publishing. If you’re struggling to grow your income or just looking for new opportunities, this guide is your ultimate companion. Discover a wealth of online job opportunities and the vast array of educational resources available at your fingertips.In this comprehensive manual, you’ll l...
    Disponible

    12,49 €

  • Exploring the Foundations Strategies
    RWG Publishing
    Exploring the Foundations Strategies: Digital Entrepreneurship for Beginners by RWG Publishing is your essential guide to navigating the thrilling world of digital entrepreneurship. Historically seen as a high-risk venture, entrepreneurship has evolved dramatically with the advent of digital technology. This book delves into the transformative power of the Internet, showing how...
    Disponible

    13,69 €

  • Profitable Online Business Ideas
    RWG Publishing
    In the digital age, the internet is the backbone of modern business. 'Profitable Online Business Ideas' by RWG Publishing is your comprehensive guide to navigating the dynamic world of online entrepreneurship. This insightful book delves into the essentials of e-business and e-commerce, highlighting the profound impact the internet has on small businesses. Whether you’re a budd...
    Disponible

    13,59 €

  • European Consumers in the Digital Era
    This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. ...
    Disponible

    77,47 €

  • Händlerbewertungen als Conversiontreiber
    Connor Moseler
    In diesem Buch erhalten Sie Know-how und Praxis-Tipps, wie Sie als E-Commerce-Anbieter Kundenbewertungen Ihres Unternehmens angemessen und sinnvoll managen können. Denn: der richtige Umgang mit Bewertungen und Rezensionen als Onlinehändler hat maßgeblichen Einfluss auf den Verkauf.Ein florierender E-Commerce stützt sich nicht allein auf ein erstklassiges Produktangebot, sondern...
    Disponible

    54,71 €

  • Digitale Plattformen im industriellen Mittelstand
    Dieses Buch stellt neue Strategien, Methoden und Umsetzungsbeispiele vor, mit denen digitale Plattformen zur Realisierung erfolgreicher Geschäftsstrategien im industriellen Mittelstand eingesetzt werden. Digitale Plattformen sind Erfolgsgaranten für viele Weltmarktführer im Konsumgüterbereich. Aber auch der industrielle Mittelstand kann mit ihrer Hilfe neue Geschäftsfelder ersc...
    Disponible

    62,00 €

  • Mastering WooCommerce - Second Edition
    Patrick Rauland
    Elevate your e-commerce journey with this comprehensive guide covering installation, product setup, sales management, POS integration, speed optimization, themes, landing pages, plugins, security, and much moreKey FeaturesHarness the power of WooCommerce and its plugins to build fully functional e-commerce websitesOptimize your website’s speed and performance through image opti...
    Disponible

    74,92 €

  • An die Spitze im E-Commerce
    Stefan Clausing
    Dieses Buch ist ein wertvoller Leitfaden für Online-Händler, die in einer sich ständig verändernden Branche langfristiges Wachstum erreichen wollen. Stefan Clausing bietet dafür pragmatische Strategien an, ohne dabei zu „fancy' zu werden. Die Welt des E-Commerce hat in den letzten Jahrzehnten eine rasante Entwicklung erlebt, die durch die SARS-CoV-2-Pandemie ihren vorläufigen H...
    Disponible

    60,10 €

  • Vendite - ...e Come Incrementarle!
    Owen Jones / Claudio Napoli
    Nel mercato dinamico e competitivo di oggi, la capacità di generare vendite non è solo un’abilità: è una necessità. Capiamo che orientarti nel mondo delle vendite può essere veramente scoraggiante, soprattutto se sei nuovo nel campo. Ecco perché abbiamo creato la presente guida, al fine di 'scindere' concetti complessi in principi semplici da comprendere.Esamineremo i pilastri ...
    Disponible

    21,16 €

  • Internet Corporation for Assigned Names and Numbers im internationalen Rechtssystem
    Tobias Sattler
    Für den stabilen und sicheren Betrieb des Internets ist die US-amerikanische gemeinnützige Organisation Internet Corporation for Assigned Names and Numbers (ICANN) verantwortlich, wozu die Koordination der Vergabe von Domain-Namen gehört. Die Europäische Datenschutz-Grundverordnung (EU-DSGVO) dient der Vereinheitlichung des Datenschutzrechts und schützt die Verarbeitung von per...
    Disponible

    79,16 €

  • The Whole Process of E-commerce Security Management System
    Lijuan Fang / Ronggang Zhang / Xiaoping He
    ​This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and...
    Disponible

    87,12 €


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