Estrategia empresarial

Economía, finanzas, empresa y gestión / Empresa y gestión / Estrategia empresarial (4080)

Economía, finanzas, empresa y gestión / Empresa y gestión / Estrategia empresarial
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  • The Formula
    Jai Stone
    Are you ready to leap into entrepreneurship? Are you an entrepreneur in need of a system that works? Are you looking for tools to help you win in business without compromising your lifestyle? Award-winning brand strategist and social media superhero, Jai Stone, has gathered 11 industry game-changers to share with you their proven success strategies, providing a roadmap to succe...
    Disponible

    18,77 €

  • Rentabilidad con propósito
    Adriana Patricia Leuro - Carvajal
    Adriana Patricia Leuro-Carvajal crea un libro que busca guiar a emprendedores de la economía popular y a las mipymes colombianas para que construyan organizaciones que generen trabajo digno, fortalezcan la sostenibilidad, impulsen la innovación y concreten alianzas en contextos urbanos y rurales. A través de casos reales —algunos investigados como Crepes & Waffles y otros vivid...
    Disponible

    27,56 €

  • Clientología para gerentes virtuosos
    Raul Alfonso Camacho Rodríguez
    Aprende la manera de dirigir mejor, como decidir con más claridad y hacer crecer tu negócio, empresa o proyecto desde un enfoque clientologico.Haz que cada decisión tenga dirección, que tu equipas avance con mayor alineación y que tu crecimiento se sostenga sobre una base más sólida. En este libro encontrarás una ruta practica para mirar tu negócio con más criterio, transformar...
    Disponible

    27,56 €

  • Competencias gerenciales de los CEO en países emergentes latinoamericanos
    Santiago Benjamín Plaza Battistini
    ¿Qué buscan realmente los reclutadores cuando evalúan a un CEO en Latinoamérica?Este libro responde a esa pregunta con un estudio exploratorio y de enfoque mixto que identifica, depura y jerarquiza las competencias gerenciales más valoradas para el cargo de gerente general en países emergentes de la región. A partir de entrevistas semiestructuradas a reclutadores intuitivos y d...
    Disponible

    24,96 €

  • Líder IA
    Ingrid Toppelberg
    ¿Qué habilidades se vuelven indispensables cuando la IA lo transforma todo?La inteligencia artificial no solo automatiza tareas: redefine cómo decidimos, cómo trabajamos y qué se esperade quienes lideran. Muchos profesionales se sienten desafiados e inseguros, preguntándose si aún tienen un lugar en el trabajo del futuro.Este libro no es sobre algoritmos ni programar IA. Es sob...
    Disponible

    22,17 €

  • Trabajas demasiado para ganar tan poco
    Guillermo Mayayo García
    Trabajar más no siempre significa avanzar.Y vender más no garantiza ganar más.Muchas pymes viven atrapadas en una ruda que exige cada vez más esfuerzos a dueños que ven menos control.Empresas con actividad comercial, agendas llenas y facturación ascendente… pero poca mejora y demasiadas urgencias y preocupaciones.Este flujo parece ser una idea de inconformidad en la mayoría de ...
    Disponible

    15,08 €

  • AI-Helper of the Year
    Anubha Mathew
    Artificial Intelligence is no longer a futuristic idea-it is here, reshaping business, technology, and society in profound ways. AI-Helper of the Year: Revolutionizing Business, Technology, and Ethics explores how organizations can embrace AI not as a threat, but as a trusted partner to accelerate innovation, improve decision-making, and create meaningful impact.Drawing on real...
    Disponible

    29,60 €

  • Capture What You Create
    Andrew Wrobel
    This is not a book about growth.It’s a book about what happens after growth works.Most founders know how to create value.They know how to build, ship, iterate, and learn. They know how to chase traction, prove usefulness, and delay monetisation until it feels justified.What they don’t know-because almost no one teaches it-is how value capture quietly forms whether they design i...
    Disponible

    20,73 €

  • No One Planned This
    Darren Cross
    The platform owns the relationship you built.Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The 'creator middle class' was always a myth, and independence turned out to be the most expensive rent in the business.No One Planned This traces how entertainment got rewired-from Netflix’s 2004 streaming pivot through MCNs, infinite...
    Disponible

    14,39 €

  • The 52-Week Leadership Journey
    Andy Young
    The 52-Week Leadership Journey is a year-long, collaborative workbook designed to transform leadership from a title into a daily discipline. Structured as a 52-week roadmap, it equips emerging and experienced leaders with practical tools, reflection prompts, and group activities that drive real behavioral change-not just intellectual insight. Drawing on the wisdom of thinkers s...
    Disponible

    29,06 €

  • Retirement
    JaLynn Manser / Kelly Shaw
    Building retirement plans so solid even Klingons want in.Retirement isn’t the end of your mission-it’s the beginning of your greatest adventure.You’ve spent decades navigating the grind. Now it’s time to chart a new course, one filled with purpose, play, and paychecks that never quit.In Retirement: Beyond the Final Frontier, best-selling author and nationally recognized retirem...
    Disponible

    12,50 €

  • Organizational Digital Transformation
    Gary Klein / James J. Jiang / Judy Y.H. Huang
    Organizational Digital Transformation: An IT-Enabled Program Approach provides a comprehensive, actionable framework for planning, executing, and sustaining digital transformation across modern enterprises. As organizations navigate heightened competition, accelerated technological change, and rising stakeholder expectations, this book demonstrates why traditional project-by-pr...
    Disponible

    29,73 €

  • Game Theory
    Mark D Donnelly
    Most marketing strategies don’t fail because they’re wrong. They fail because someone else reacts.Game Theory: Because the Market Doesn’t Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavi...
    Disponible

    24,01 €

  • Capital Historique
    Judicael Brindel
    Pourquoi certaines marques deviennent des légendes indestructibles, tandis que d’autres, plus puissantes, s’effondrent ?Dans un monde où tout peut être copié, le seul avantage vraiment incopiable est votre histoire.Ce livre n’est pas un cours d’histoire. C’est un manuel d’ingénierie de la résilience. Judicael Brindel, après l’analyse de plus de 1000 marques, vous livre une méth...
    Disponible

    23,02 €

  • Profit First for Solopreneurs - System to pay yourself first
    Jonathan Mercer
    If your business looks healthy on the outside but leaves you living on leftovers, you are not alone. The real problem is simple: you pay yourself last, and the numbers follow that story. This book flips the script with a lean, enforceable cash design that makes **pay yourself first** automatic-even when income is lumpy, seasons swing, and taxes loom.Built for one-person busines...
    Disponible

    18,81 €

  • The One-Page Business Plan
    Elena Marceau
    You don’t need another plan you’ll never open. You need a page you can run. This book replaces planning theatre with a working system you can read in a minute and execute for the next 90 days. If you’re tired of meetings that produce eloquence but not evidence, you’re in the right place.What’s inside is practical and unsentimental: define the customer’s pain in plain language, ...
    Disponible

    24,06 €

  • Making Things Better - Timeless Lessons from Steve Jobs on Fixing What’s Broken
    Ben Klaiber
    Most business books about Steve Jobs focus on personality, genius, or mythology. This book focuses on method.Making Things Better examines how Steve Jobs repeatedly fixed broken systems in products, organizations, and decision-making, and how those same problem-solving patterns apply far beyond Apple. Drawing on his real-world choices during Apple’s collapse and turnaround, the...
    Disponible

    30,13 €

  • ISO 9001
    Daniel Smith
    ISO 9001:2015 Excellence BlueprintThe World’s Best Strategy for Achieving Continuous Improvement and Organizational ExcellenceISO 9001:2015 Excellence Blueprint is a comprehensive, practical guide designed to help organizations implement, maintain, and continuously improve an effective Quality Management System (QMS) aligned with ISO 9001:2015. This book goes beyond basic compl...
    Disponible

    53,48 €

  • Digital Public Infrastructure
    Asian Development Bank
    Digital Public Infrastructure (DPI) enables secure digital identity, interoperable payment systems, and data exchange platforms. This publication examines DPI in South Asia and explores how it could help unlock inclusive growth. The publication explains how DPI acts as a foundation for digital economies and how it is being adopted in health, education, agriculture, transport, a...
    Disponible

    58,80 €

  • I in AI
    Juan Alvarez
    I didn’t set out to build a system. I was drowning.Late nights at the screen, scattered AI outputs that looked polished but felt hollow, and the growing sense that I was losing myself in the noise. I needed a way to work with artificial intelligence without letting it replace my thinking.This book tells the story of how I learned to ask better questions—and what those questions...
    Disponible

    18,72 €

  • Debt Payoff Blueprint
    Romito Moneygreen
    ✅ Pay off credit card debt without hurting your credit score-and finally feel in control of your money again. ✅If you’re making payments every month but your balances barely move...If your cards are close to maxed out and your credit score won’t budge...If you’re confused about when to pay and afraid of making the wrong move-You’re not failing.You’re missing a system.Debt Payof...
    Disponible

    16,76 €

  • The Inside Job
    Ed Essey
    Driving innovation in large organizations is as engaging and thrilling as a heist movie.Are you ready to embark on the adventure of transforming your ideas into impactful realities? In The Inside Job, Ed Essey, a senior director at The Microsoft Garage with decades of experience in driving innovation, offers just that: a game-changing guide for high performers and innovation le...
    Disponible

    20,69 €

  • Market-Led Growth
    Felix Danczak
    The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it.Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild-fast.This ...
    Disponible

    17,94 €

  • The Four Competitive Business Drivers
    Jorge Sá / Magda Pereira
    Sometimes management books achieve a clear-cut distinction between strategy and tactics.Seldom they include the business model as a third competitiveness driver.And never so far, has the theory of business been considered as a fourth required performance vector, different from all other three.However, organizational optimization requires all four: the why, where, what and how.T...
    Disponible

    27,22 €

  • The Bug’s Business Model
    Matthew Petchinsky
    The Bug’s Business Model is a darkly humorous, unsettling guide to survival-driven entrepreneurship-told through the logic of a creature that was never supposed to win.Edgar doesn’t build a business with passion, polish, or permission. He builds it with disguises, leverage, and an unshakable instinct to survive. By breaking down his methods step by step, this book reveals a sat...
    Disponible

    9,68 €

  • Agile Predator, Still King
    Matthew Petchinsky
    In a world obsessed with scale, visibility, and domination, speed has become the forgotten crown.Agile Predator, Still King: Crafting Your Speed in a World That Celebrates Size is a sharp, strategic guide for those who refuse to be slowed by bloated systems, rigid hierarchies, and the illusion that bigger always means stronger. This book reframes power-not as force or mass, but...
    Disponible

    9,67 €

  • Business Technology Strategies for Decision Making and Competitive Advantage
    Riktesh Srivastava
    Technology drives transformative changes in business operations and sustainable development. Integrating technology into businesses has economic implications, given that different technologies have the potential to give businesses a competitive edge. They can be leveraged to inform business considerations and increase the effectiveness of their decision-making processes. Theref...
    Disponible

    276,01 €

  • Organic Growth Systems for AI Businesses
    Joe Correa
    Organic Growth Systems for AI Businesses is a practical, strategic guide to attracting users, customers, and clients naturally by designing growth into your business infrastructure. Instead of chasing algorithms or paying for attention, this book shows you how to create systems that compound trust, visibility, and demand over time.Inside this book, you’ll discover:How people ac...
    Disponible

    25,56 €

  • The Autonomous Marketer
    Deepanshu Suman
    Marketing is no longer about campaigns, funnels, or persuasion.Those tools were built for a world of human execution and information scarcity.We no longer live in that world.Today, growth happens inside intelligent systems. Decisions are mediated by algorithms. Buyers act through agents. Outbound sales struggles. Attention is saturated. Trust is the only signal that compounds.Y...
    Disponible

    22,72 €

  • Policy Approaches to Support Green Financing of Micro, Small, and Medium-Sized Enterprises
    Asian Development Bank
    This report draws on the experience of Asia-Pacific Economic Cooperation members to highlight ways of improving much-needed green financing for micro, small, and medium-sized enterprises (MSMEs) by increasing capacity, harnessing technology, and building knowledge. Noting the crucial role of MSMEs in creating jobs and driving economic growth, the report outlines how challenges ...
    Disponible

    34,86 €


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