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  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • I’m on Facebook--Now What (2nd Edition)
    Jason Alba / Jesse Stay / Rachel Melia
    Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while...
    Disponible

    22,22 €

  • Youtube For Beginners
    Joseph Joyner
    There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you’re able to gain more views and more subscribers. At the end of the day the g...
    Disponible

    11,13 €

  • Jill Rowley on #SocialSelling
    Jill Rowley
    Jill Rowley on #SocialSelling: 140 Tweets on Modern Selling the Social Way plays an important role in making key initiatives to enrich other people’s careers and elevate the profession of sales. It details how to develop modern business strategies through social media, and how these factors change the old-style way of increasing revenue, making every single task easier, meet pr...
    Disponible

    22,47 €

  • Don’t Be the Weakest Link
    Shayne Kawalilak
    Shayne and Charles bring over 50 years of security and privacy expertise to this masterfully crafted blueprint for surviving in this new digital landscape. Introducing the Weakest Link Scale, this book helps you improve your Knowledge Rank and learn to adapt to your Response Rank, empowering you to learn at your own pace and respond to threats securely. Packed with real-world e...
    Disponible

    14,92 €

  • Don’t Be the Weakest Link (BR)
    Shayne Kawalilak
    Shayne and Charles bring over 50 years of security and privacy expertise to this masterfully crafted blueprint for surviving in this new digital landscape.Introducing the Weakest Link Scale, this book helps you improve your Knowledge Rank and learn to adapt to your Response Rank, empowering you to learn at your own pace and respond to threats securely. Packed with real-world ex...
    Disponible

    15,65 €

  • The end of Social Media
    Mario Moroni
    The countdown has begun. The atmosphere is grim: as social media empires are shaking, millions of human beings have found themselves at home overnight, and an equal number are teetering on the edge of the abyss: A.I. undermining jobs, realistic capitalism, engagement economy, influencers, crypto, trolls, isolation, singularity, and singleness. Yet social media was supposed to t...
    Disponible

    33,30 €

  • Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
    Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to g...
    Disponible

    262,50 €

  • 2025 Social Media Content Planner & Guide
    Louise McDonnell
    Ready to Master Social Media in 2025 with Real Strategies for Real Success?Award-winning social media strategist and four-time best-selling author Louise McDonnell presents her essential guide for entrepreneurs, small businesses, and digital marketers eager to elevate their social media impact. With this comprehensive Social Media Content, you’ll learn to plan, prioritize, and ...
    Disponible

    33,42 €

  • Challenges for Digital Citizenship and Ethics
    The integration of human rights, social responsibility, and technical innovation acquires significant importance in the current era of digital transformation. As technology rapidly evolves, it profoundly influences societal structures, economic systems, and individual lives. It is essential to examine the impact of digital transformation on human rights and social responsibilit...
    Disponible

    275,05 €

  • Badass Women and Hashtagged Zombies
    Allison Christina Budaj
    In its evolution from graphic novels to a sprawling multimedia universe, the impact of The Walking Dead cannot be understated. Beyond its narrative roots, a passionate community of viewers use social media to delve deeper into the anxieties and social issues portrayed within the narrative universe. This book uses fan discussions on social media platforms to analyze the serie...
    Disponible

    71,99 €

  • A Short, All Inclusive Course in Emojis
    Dale Stubbart
    Everything you ever wanted to know about Emojis. Well, almost everything. They’re not telling all of their secrets, not even to me.They say that a picture is worth 1000 words. An Emoji? Well, you can decide.Emojis like to party. They like to liven things up. They like to make things not so boring. But sometimes you need to be serious. And, sometimes there’s no room for fun. But...
    Disponible

    14,47 €

  • Social Media Einkommen
    Chris Oberg
    Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen-ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen 'Marketingkanal'. Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird...
    Disponible

    17,95 €

  • So You Think You Can’t Video
    Pelpina Trip
    INTERNATIONAL BEST SELLERPelpina Trip is a renowned international trainer and speaker specializing in social video. In her new book, she shares a wealth of knowledge and practical insights from over 15 years of experience, including her work as a TV journalist in America and creating thousands of videos for both businesses and television. By interviewing professionals from arou...
    Disponible

    14,11 €

  • Digital and Social Media Marketing
    Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. ...
    Disponible

    79,79 €

  • The Race to the Bottom
    A.A. Castor
    In an era where digital platforms are reshaping the way we live, work, and connect, OnlyFans has emerged as one of the most influential-and controversial-tools for content creators. This book offers a comprehensive exploration of OnlyFans, delving into its impact on the digital economy, society, and the lives of both creators and subscribers. From the opportunities it provides ...
    Disponible

    10,68 €

  • Antisemitism in Online Communication
    Karolina Placzynta / Laura Ascone / Matthias J. Becker
    The normalisation of hate speech, including antisemitic rhetoric, poses a significant threat to social cohesion and democracy. While global efforts have been made to counter contemporary antisemitism, there is an urgent need to understand its online manifestations. Hate speech spreads easily across the internet, facilitated by anonymity and reinforced by algorithms that favour ...
    Disponible

    43,59 €

  • Don’t Take Social Media Seriously
    Shah Rukh
    'Don’t Take Social Media Seriously' explores the multifaceted world of social media, revealing the illusions and realities behind the screens. This book delves into the impact of social media on mental health, personal relationships, and societal norms. With practical advice and thought-provoking insights, it encourages readers to balance their digital presence with real-life e...
    Disponible

    16,62 €

  • The Ultimate Zoom Cookbook
    Patrick Kelley
    Become an expert in meetings, screen share, audio, video, and AI in Zoom by learning advanced techniques and gaining insights from Zoom expert, Patrick KelleyKey Features:- Explore features such as webinars, attendee engagement techniques, analytics, and reporting- Leverage AI to increase effectiveness as a meeting organizer, presenter, and attendee- Discover advanced content a...
    Disponible

    49,55 €

  • The Routledge Companion to Media Disinformation and Populism
    This companion brings together a diverse set of concepts used to analyse dimensions of media disinformation and populism globally. ...
    Disponible

    92,02 €

  • ⿻ 數位 Plurality
    Audrey Tang / E. Glen Weyl
    Digital technology threatens to tear free and open societies apart through polarization, inequality, and loneliness. But in the decade since the weekslong occupation of their parliament, a diverse island of resilience has shown another way is possible.Taiwan achieved inclusive, technology-fueled growth, overcame the pandemic without lockdowns and the infodemic without takedowns...
    Disponible

    22,63 €

  • El arte y la ciencia del Marketing
    Walid Mahroum
    Bienvenido a El Arte y la Ciencia del Marketing, una guía completa para el campo activo y en evolución del marketing. Este libro explora las últimas tendencias, estrategias y técnicas utilizadas por las empresas para crear, entregar y promocionar productos o servicios a los clientes en el acelerado panorama digital actual.Con un enfoque tanto en el arte como en la ciencia del m...
    Disponible

    11,78 €

  • Digital contention in a divided society
    Paul Reilly
    How are platforms such as Facebook and Twitter (now X) used by citizens to frame contentious parades and protests in ’post-conflict’ Northern Ireland? What do these contentious episodes tell us about the potential of information and communication technologies to promote positive intergroup contact in the deeply divided society? These issues are addressed in what is the first in...
    Disponible

    35,58 €

  • Le networking
    Yves Guéchi
    Le networking : Développez votre réseau professionnel' est un guide pratique et complet qui vous accompagnera dans l’art du networking et vous aidera à bâtir un réseau professionnel solide et durable.Que vous soyez un professionnel en début de carrière ou un entrepreneur chevronné, ce livre vous fournira les outils et les stratégies nécessaires pour tirer le meilleur parti de v...
    Disponible

    27,24 €

  • Social Media Influencer
    Change Your Life Guru
    If you’re looking for a way to create your own following, share your passions, and make reliable income while doing it, then Social Media Influencer: The Ultimate Guide to Building a Profitable Social Media Influencer Career is for you! From Tiktok and Instagram to YouTube, there are tons of ways to monetize a social presence. We’re living in the age of the influencer, and it’s...
    Disponible

    16,50 €

  • Produtos Digitais Domine o Mercado
    Ary Jr. S.
    Este ebook é uma guia completa para aqueles que querem criar, lançar e vender produtos digitais com sucesso. Desde encontrar uma ideia lucrativa até escalar seu negócio, este guia passo a passo aborda todos os aspectos importantes do processo.O ebook começa explicando como validar sua idéia de produto digital e encontrar uma nicho rentável. Em seguida, vamos discutir como criar...
    Disponible

    14,02 €

  • Exploring the Dynamics of Online Messaging
    C. P. Kumar
    'Exploring the Dynamics of Online Messaging' delves into the heart of our interconnected world, unraveling the multifaceted layers of digital communication. From tracing the evolution and growth of online messaging to exploring its profound significance in contemporary communication, each chapter is a portal into a specific dimension of the digital frontier. The book navigates ...
    Disponible

    10,88 €

  • TikTok Boom
    Chris Stokel-Walker
    ’It is rare for a business analysis to read like a thriller - this one does.’ - Azeem Azhar, Exponential View’A must-read for students, scholars, and policymakers.’ - David Craig, Professor, USC AnnenbergTikTok didn’t just arrive - it detonated. In a handful of years, a short‑video app from ByteDance, a Chinese tech company few people outside the industry had heard of, surged p...
    Disponible

    16,39 €

  • Entrepreneurship in the Digital Landscape
    C. P. Kumar
    'Entrepreneurship in the Digital Landscape' is a comprehensive exploration of the intricate relationship between entrepreneurship and the digital era. It begins by unraveling the journey of first-generation entrepreneurs, shedding light on the unique challenges and opportunities inherent in pioneering family enterprises. The book delves into the distinctive mindset that disting...
    Disponible

    11,28 €

  • How Social Media Shapes Our Lives and Relationships?
    C. P. Kumar
    'How Social Media Shapes Our Lives and Relationships' delves into the profound impact of social media on our modern existence, exploring its evolution, prevalence, and consequences. The journey begins with an ’Introduction to Social Media’, providing a historical overview and tracing the development of various platforms. ’The Rise of Social Media’ investigates its popularity an...
    Disponible

    7,62 €


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