Reflecting on the concept of ’skin’ in architecture as a media façade

In the first part, which touches upon some aspects of definition and historical context (architecture/graphic design), we shall attempt to explore, through a series of examples, the world of the media façade. For reasons of personal preference, and also because it seems to me that they form, in a way, the common thread - a blend of childlike dreams and technological fantasy - that leads to today’s interactive façades, I have chosen to focus extensively on ’worlds of light’ and their nocturnal impact. In the third part, again using concrete examples, we shall see how the introduction of a sense of time through moving images is now transforming and enriching what had become visual pollution, offering a way forward through rhythm and the notion of the event: this marks the birth of the ’media façade’.